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Honda and Acura Receive Seven IIHS TOP SAFETY PICK Awards for 2008



Honda Accord, CR-V, Element, Odyssey and Pilot all receive top crash safety ratings
from IIHS
TORRANCE, Calif., Nov. 15, 2007 – A total of seven Honda and Acura models,
including the all-new 2008 Honda Accord, have earned the Insurance Institute for
Highway Safety (IIHS) TOP SAFETY PICK award for 2008, the highest rating possible
from the nonprofit research organization. The annual award recognizes vehicles that
perform best in protecting passengers in the Institute’s front, side and rear crash test
evaluations, and includes only vehicles with electronic stability control (branded as
Vehicle Stability Assist™ (VSA®) on Honda and Acura vehicles) plus head protection
airbags..
TOP SAFETY PICK awards for the Honda Division include the 2008 Accord,
CR-V, Element, Odyssey and Pilot
.
TOP SAFETY PICK awards for the Acura Division
include the 2008 MDX and RDX. Honda and Acura have the industry’s most TOP
SAFETY PICK awards for vehicles where head protection airbags and electronic
stability control are standard equipment.
The total 2008 model year sales volume of all Honda and Acura vehicles that
achieve the TOP SAFETY PICK award is projected to account for approximately two thirds
of the company’s sales volume and exceed 1 million vehicles – more than any
other automaker, based on industry sales projections.
Honda has consistently challenged itself to pursue vehicle safety as part of its
core business strategy
,” said Dick Colliver, executive vice president of American Honda
Motor Co., Inc. “American Honda will put more Top Safety Pick-rated vehicles on the
road next year than any other automaker
.”
Honda IIHS Top Safety Pick 2008 Awards

Honda R&D America's Raymond, Ohio, development center performs advanced
testing on all U.S.-developed models. The facility features the world's first pitching test
sled, which aids efficiency by enabling economical and speedy crash-test simulations
with certain interior safety components, such as seats and seatbelts, prior to conducting
a crash test with an actual vehicle. It also features one of the world's highest-resolution
impact barriers, which enables precise measurement of the distribution of impact load
forces on a vehicle, allowing for even more advanced vehicle designs.
2008 Honda Safety Rating Highlights for IIHS and NHTSA
Model IIHS Crash Safety Rating NHTSA Crash Safety Rating
1


Accord TOP SAFETY PICK for 2008 5-Star NCAP2
CR-V
TOP SAFETY PICK for 2008 5-Star NCAP and SINCAP
Element
TOP SAFETY PICK for 2008 5-Star NCAP and SINCAP
Pilot
TOP SAFETY PICK for 2008 5-Star NCAP and SINCAP
Odyssey
TOP SAFETY PICK for 2008 5-Star NCAP and SINCAP


1 Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New
Car Assessment Program (www.safercar.gov). Model tested with standard side-impact air bags (SABs).
2 NHTSA test rating for Accord Sedan. Accord Sedan SINCAP, Accord Coupe NCAP and Accord
SINCAP are designated “to be rated” at time of printing.


01/03/2008 - TORRANCE, Calif. - American Honda Motor Co., Inc., today announced record sales results for the 11th consecutive year. Sales from both Honda and Acura Divisions totaled 1,551,542 and pushed American Honda annual sales up 2.5 percent, based on the daily selling rate*. The results also mark the company's 14th consecutive year-over-year sales increase. American Honda's December sales totaled 131,792 vehicles, a slight increase versus December, 2006.

2007 American Honda sales highlights:

Record total vehicle sales of 1,551,542 (up 2.5 percent)

11th consecutive yearly sales record

14th consecutive year-over-year sales increase

Record light-truck sales of 669,327 (up 0.3 percent), representing 43 percent of total vehicle sales

Individual vehicle sales records for Honda CR-V, Fit, Civic Hybrid and Acura RDX

"This was definitely a challenging year to be in the car business, and 2008 isn't likely to be a piece of cake," said Dick Colliver, executive vice president of American Honda. "Honda continues to benefit from its position as the most fuel-efficient car company in America**, and we have some great new products coming in the new year that will keep our momentum going."

Honda Division posted its 14th consecutive year-over-year sales increase, up 4.5 percent in 2007 to 1,371,438 vehicles. Annual Accord sales increased 10.3 percent to 392,231. CR-V annual sales of 219,160 increased 28.5 percent and set a fourth consecutive yearly record. Fit sales of 56,432 increased 101.4 percent. Civic Hybrid sales set an annual record for the sixth consecutive year with an increase of 3.9 percent to 32,575. Setting December monthly sales records were the CR-V, with sales of 18,659, up 7.6 percent; Civic with sales of 27,190, up 15.2 percent; Civic Hybrid, with sales of 3,223, up 33.8 percent; and Fit, with sales of 5,118, up 129.3 percent.
"The all-new Accord is off to a smoking start, and three Honda models set all-time records for 2007," said Colliver. "Offering fuel efficiency and value along with a fun driving experience continues to be a recipe for success."

2007 Honda Division sales highlights:

12th consecutive record Honda Division sales of 1,371,438 (up 4.5 percent)

14th consecutive year-over-year sales increase

Record full-year sales of CR-V, Fit and Civic Hybrid

Accord sales increased 10.3 percent for the year, to 392,231 units

2007 Acura total year end sales reached 180,104 vehicles, and for a second consecutive year, Acura light trucks posted record year-end sales, eclipsing 2006 by 29.1 percent. December sales of all Acura models rose dramatically over November with TL recording 5,988 sales, MDX posting 5,906 sales, TSX logging 2,838 vehicles and RDX posting 2,263 units for the month.

*The daily selling rate is calculated with 307 days for 2007, versus 306 for 2006. Both December, 2006 and 2007 included 26 selling days.

**Based on model year 2006 CAFE average fuel economy ratings and weighted sales for passenger-car and light truck fleets sold in the U.S. by major manufacturers.

Consumer information is available at www.honda.com.